Most organisations have to the deal with several kinds of digital artefacts that need publishing on various channels like Web, Mobile, TV, Social, Kiosks, Print, etc. And it is no brainer that organisations need a “Digital Artifacts” repository that can help them to store these digital assets in a centralised repository. Also, it helps them to distribute very quickly on those channels as mentioned earlier to maintain brand consistency and ensure the rights asset displays on the right channel at the right time. However, most often the digital artefacts are produced in partnership with several teams internally and externally (Primarily design agencies). So the Digital Artifact repository is not only a storage container, but also needs to behave like a collaboration platform to engage with all the stakeholders internal and external to the same platform in real-time. To make it bit more complicated imagine the teams producing the digital assets (aka contributors) need to get all the necessary approvals before the artefacts are published or even consumed by different individuals. Given the nature of the organisations, business approvals can come in various shapes. For example, a Digital Artifact that needs to go out on TV for advertising needs a Product Team, a Branding Team, and Legal Team. The product team is responsible for the design of the digital artefact. The branding team ensures the assets produced are consistent with organisations marketing themes. The legal team task is to ensure the teams have done their due diligence and advise the product teams of the Risk level associated with the activities. So a single digital artefact has got its life-cycle, and there are various touch points before it lands on different social or mobile channels. Your Digital Artifact repository that needs to behave like a collaboration platform should also ensure it provides the capability for digital lifecycle management and manages approvals. Fortunately, the Oracle Content and Experience, and Process Cloud platform addresses the exact above needs in a simple, configurable manner. I don’t need to mention the beauty of having such a platform in the cloud as it allows us to just focus on the problem we have at hand than worrying about installation, what kind O/S server/containers, technology skills, scalability, upgrades, etc. You can read more about Content & Experience and Process Cloud platform that fulfils the requirements for Digital Artifact repository, collaboration, and workflow automation. Now that we have the context let’s focus on one of the problems at hand, how do we make the Digital Artifact go through an approval process using these platforms?
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